Project Summery

Digital Identity for All is a public awareness campaign launched by Dive Marketing Company to highlight the importance of digital identity and cybersecurity in today's digital society. The campaign utilized educational video content, collaborations with digital influencers, targeted online campaigns, and extensive out-of-home (OOH) advertising to maximize reach. It also included comprehensive performance analysis to evaluate the impact and optimize messaging based on real-time data, ensuring the campaign achieved its awareness and engagement goals effectively.

A campaign promoting digital identity awareness and cybersecurity through influencers, videos, and OOH campaigns.

Deliverables

• Media campaign management
• Educational videos
• Digital & Influencer campaigns
• OOH ads
• Performance analysis